Velocity Korea | Velocity Rims · Handbuilt Wheels

Velocity wheels

Grand Rapids, MI · Since 1989

Velocity

Rolled, drilled, anodized and built by hand. Aluminum rims made in the USA, Velocity.

Velocity rim production

Classic · Track

Deep V

Deep V

The deep-section rim that became a symbol of city fixed gear

Velocity wheels

Road · Tubeless Ready

Quill · Aileron

Quill · Aileron

Two answers for the road: rim brake and disc

Velocity riding

Touring · Gravel · Adventure

Cliffhanger · Blunt · Dually

Cliffhanger · Blunt · Dually

Loaded up, all the way to where the road ends

01

Brand

VelocityGrand Rapids, MI · Since 1989

Started in a backyard shed,
now built one wheel at a time
in a Michigan factory.

Velocity was born in 1989 in a backyard shed outside Brisbane, Australia. Founder Tom Black made aluminum water bottle cages by hand on his own, and his brother John Black took them to the United States. In 1991 Velocity introduced its first aluminum rim, the Aero, and became a rim brand.

In 1992 Velocity opened a US distribution center in Grand Rapids, Michigan, and in 2012 it moved its entire Australian production to Jacksonville, Florida. Since bringing all production to Grand Rapids in 2016, Velocity remains one of the few brands making aluminum rims in the United States.

1989Started in a backyard shed in Brisbane, Australia
1991First aluminum rim, the Aero
Made in MIAluminum rims made in Grand Rapids, Michigan
HandbuiltEvery wheel built by hand in the Wheel Department
Velocity rim production

Craft

Roll, drill, anodize, build.
From extrusion to wheel, under one roof.

At the Velocity factory in Grand Rapids, aluminum extrusions are rolled into hoops, drilled for spokes and anodized for colour, then laced to hubs and spokes in the Wheel Department to become finished wheels. Good, locally sourced materials, and every step within arm's reach.

That is why choosing a Velocity rim is fun. Each model comes in different hole counts, sizes, brake types and a range of anodized colours. Finding the right combination for your bike and your riding is where every Velocity wheel begins.

Velocity, Grand Rapids

Made in USARims made in Michigan

At a time when importing rims is the norm, Velocity makes its aluminum rims in its own American factory.

Velocity handbuilt wheels

HandbuiltWheels laced by hand

Builders in the Wheel Department set spoke tension, true and dish one wheel at a time. Wheels that last come from human hands.

Velocity anodized colours

ColourAnodized colours

Not just black and silver. Velocity's colour rims have become the easiest way to give a bike its own character.

Velocity riding

Every rideFrom track to touring

Fixed gear, road, touring, gravel, mountain, tandem and polo. There is a rim for almost every bike.

Velocity

Rims made in Grand Rapids. Wheels built by hand.

View at Rubi Workshop →

02

Classic · Track

Deep V · ChukkerDeep V · Chukker

The rim city fixed gear
noticed first.
Deep, stiff and built to last.

The Deep V is Velocity's signature rim, with a 30mm-tall V-shaped profile. The stiffness of that deep section makes for strong wheels even with fewer spokes, and it stands up to the track, fixed gear and rough city streets for years. It comes with a machined brake track (MSW) or without (non-MSW), and in a range of anodized colours.

The Chukker is the Deep V ATB, reissued. Its deep profile is made even tougher to stand up to heavier riders, tandems and the constant knocks of bike polo.

Velocity Deep V
Velocity Chukker
01

30mm deep section

The height of the V profile gives the rim its stiffness. Spoke tension stays even and the wheel stays true.

02

MSW · non-MSW

Choose MSW, with a machined brake track for rim brakes, or the clean non-MSW finish that suits fixed gear and disc wheels.

03

Colour anodizing

Black, silver and many colours. The coloured Deep V became part of fixed gear culture.

04

The Chukker, tougher

The Chukker refines the Deep V shape into a heavy-duty rim for tandems, polo and heavy loads.

Deep V · The classicMSW · non-MSW · colours

Velocity Deep V rim
DEEP V
Velocity Deep V detail
DETAIL
Velocity Deep V colours
COLOUR
Velocity Chukker rim
CHUKKER

Specification

Deep V · Chukker

Use
Track, fixed gear, city riding (Chukker: tandem, bike polo, heavy duty)
Profile
V-shaped deep section, 30mm tall (Deep V)
Material
Aluminum alloy
Brake
Rim brake (MSW) / non-MSW
Tubeless
No (use with tubes)
Hole count
32H, 36H and more (varies by size and colour)
Colour
Black, silver and anodized colours

03

Road · Tubeless Ready

Quill · AileronQuill · Aileron

Rim brake and disc,
two answers for the road.
Wider, and tubeless.

The Quill follows the long-loved A23 road rim. Using design borrowed from the Aileron, it is wider and stiffer than the A23, with a 25mm-tall profile and a tubeless-ready bed. It is the Velocity that suits rim-brake road bikes and classic bicycles best.

The Aileron is a disc-only all-round road rim. Its 28mm-tall, 25mm-wide profile supports wide road tyres securely, and tubeless setup is simple. Road riding and light gravel on one wheelset.

Velocity Quill
Velocity Aileron
Rim brake · Classic road

Quill

The next generation of the A23. Wider, stiffer and tubeless ready. Velocity's answer for rim-brake road bikes.

HEIGHT
25mm
BRAKE
Rim
TUBELESS
Ready
BASED ON
A23
Disc · All-road

Aileron

A disc-only road rim. An all-round profile that supports everything from road tyres to light gravel tyres.

HEIGHT
28mm
WIDTH
25mm
BRAKE
Disc
TUBELESS
Ready

Quill · AileronRoad rim

Velocity Quill rim
QUILL
Velocity Quill detail
QUILL · DETAIL
Velocity Aileron rim
AILERON
Velocity Aileron detail
AILERON · DETAIL

Specification

Quill · Aileron

Model
Quill / Aileron
Use
Road, touring, all-road (Aileron: including light gravel)
Profile
Quill 25mm tall / Aileron 28mm tall, 25mm wide
Brake
Quill rim brake / Aileron disc only
Tubeless
Tubeless ready (tubes also fine)
Hole count
Varies by size and colour
Colour
Black, silver and more

04

Touring · Commute

Cliffhanger · AtlasCliffhanger · Atlas

Loaded up,
ridden every day,
and still worry-free.

The Cliffhanger is a tough rim for touring and commuting. Its wide profile supports big tyres securely, and it can run tubeless for fewer flats. If you want a long-lasting wheel for the bike you ride every day, start with the Cliffhanger.

The Atlas, as the name suggests, is a rim that carries the weight. It is made for long-distance touring with fully loaded panniers and comes in 700C and 650B. Built with 36 holes, it handles heavy loads and rough roads together.

Velocity Cliffhanger
Velocity Atlas
Durability

A profile for touring

Built tough to take the weight of rider and luggage and the shocks of rough roads.

Tyres

Width for big tyres

Securely supports the generous tyres used for touring and commuting, comfortable even at low pressure.

Sizes

700C and 650B

From classic touring bikes to modern 650B randonneurs. Choose the size that fits your frame.

Cliffhanger · AtlasTouring rim

Velocity Cliffhanger rim
CLIFFHANGER
Velocity Cliffhanger detail
CLIFFHANGER · DETAIL
Velocity Atlas rim
ATLAS
Velocity Atlas detail
ATLAS · DETAIL

Specification

Cliffhanger · Atlas

Model
Cliffhanger / Atlas
Use
Touring, commuting, bikepacking
Size
700C, 650B (varies by model)
Brake
Rim brake (MSW) / disc
Tubeless
Cliffhanger tubeless ready
Hole count
32H, 36H and more
Colour
Black, silver and more

05

Gravel · XC · Adventure

Blunt SS · Blunt 35 · DuallyBlunt · Dually

Rims that get wider
where the road ends.
Gravel, mountains and beyond.

Blunt is Velocity's off-road rim family. The third-generation Blunt SS is a light, disc-only rim, 30mm wide outside and 26.6mm inside, made for XC and gravel. The Blunt 35 is a trail rim with a 30mm inner width that holds bigger MTB tyres firmly.

The Dually is a 45mm-wide rim. The wide bed spreads the tyre out for a bigger contact patch and keeps it from folding at low pressure. A rim for loaded bikepacking and adventure bikes crossing sand and gravel.

Velocity Blunt SS
Velocity Dually
XC · Gravel

Blunt SS

The third generation of the Blunt family. A light, wide, disc-only rim that moves between XC and gravel.

WIDTH
30mm
INNER
26.6mm
BRAKE
Disc
TUBELESS
Ready
Trail

Blunt 35

A trail rim with a 30mm inner width. It shapes big MTB tyres properly for confidence in corners and descents.

WIDTH
35mm
INNER
30mm
BRAKE
Disc
TUBELESS
Ready
Wide · Adventure

Dually

A 45mm-wide rim. A bikepacking rim that takes big tyres through sand, gravel and even snow.

WIDTH
45mm
INNER
39mm
BRAKE
Disc
TUBELESS
Ready

Blunt SS · Blunt 35 · DuallyGravel · MTB rims

Velocity Blunt SS rim
BLUNT SS
Velocity Blunt 35 rim
BLUNT 35
Velocity Dually rim
DUALLY
Velocity Dually detail
DUALLY · DETAIL

Specification

Blunt · Dually

Model
Blunt SS / Blunt 35 / Dually
Use
Gravel, XC, trail, bikepacking
Outer · inner width
Blunt SS 30 · 26.6mm / Blunt 35 35 · 30mm / Dually 45 · 39mm
Brake
Disc only
Tubeless
Tubeless ready
Size
29, 27.5 and more (varies by model)
Hole count
Varies by size

06

Rim Guide

Find your rim

Velocity rims by riding style and brake type

ModelUseBrakeTubelessProfile
Deep VTrack · fixed gear · cityRim (MSW) · non-MSWNo30mm tall
ChukkerTandem · bike polo · heavy duty--Based on the Deep V ATB
QuillRoad · classicRimReady25mm tall
AileronRoad · all-roadDiscReady28mm tall · 25mm wide
CliffhangerTouring · commutingRim (MSW)Ready-
AtlasTouring (loaded)--700C · 650B
Blunt SSXC · gravelDiscReady30mm outer · 26.6mm inner
Blunt 35TrailDiscReady35mm outer · 30mm inner
DuallyBikepacking · wide tyresDiscReady45mm outer · 39mm inner

Weight and availability vary by size, hole count, brake track machining (MSW) and colour, even within the same model. Figures in the table are typical specifications; Rubi Workshop can advise on exact specs and spoke length calculations together with your hubs.

07

Story

1989 ~ 2026Brisbane · Grand Rapids

From a shed in Brisbane
to a factory in Grand Rapids,
the Velocity story.

From a shed in 1989 where water bottle cages were made by hand, to today's factory making aluminum rims in the United States. Velocity moved its production across an ocean, but never let go of the principle of making its own rims and wheels.

Velocity riding
Velocity handbuilt wheels
1989 ~ 2026DRAG →
1989

Velocity Founded

Tom Black starts making aluminum water bottle cages by hand in a backyard shed outside Brisbane, Australia.

1991

The Aero

Velocity introduces its first aluminum rim, the Aero, and becomes a rim brand.

1992

Grand Rapids

With John Black, Velocity opens a US distribution center in Grand Rapids, Michigan.

2012

Made in USA

The entire Australian production moves to Jacksonville, Florida, making Velocity one of the few aluminum rim makers in the United States.

2014

Blunt SS

The third generation of the Blunt family, the 30mm-wide Blunt SS XC rim, is produced in the US factory.

2016

One roof

All production moves to Grand Rapids. From rim making to wheel building, everything happens under one roof.

2023

Next generation

Matt Ruiter, a long-time Velocity employee, takes over the company from Tom Black.

Wheels & Friends

  • The Wheel DepartmentHandbuilt in Grand Rapids
  • SimWorks by VelocityCollaboration rims
  • Velocity Wheels AustraliaWhere it all began
  • Rubi WorkshopWheel building in Seoul
Velocity wheels
Velocity Aileron rim

08 · Showroom

Build your wheels
at Rubi Workshop.

Good wheels come from the right combination of rim, hub and spokes. See Velocity rims in person at Rubi Workshop, and we will help you choose the combination and build that suit your bike and your riding.

Address
Rubi Building, 320 Sinbanpo-ro, Seocho-gu, Seoul, Korea
Hours
Mon to Fri 12:00 to 18:00
Call
1551-5320
Email
help@rubi.kr

For Dealers

Velocity dealer enquiries

For retail partnerships and trade terms for Velocity rims and wheels, please contact Rubi Supply, the B2B channel of Rubi Company.